Market Research Packages
Make smarter decisions by understanding the emotions, behaviors, and data behind your audience, competitors, and industry.
Basic Market Research
Best For:
Small businesses or startups needing foundational insights
Retailers entering a new market or launching a product
Timeline: 3-4 Weeks
Goal: Provide foundational insights to help small businesses or retailers understand their target audience, local market, and competitive landscape.
Package Includes:
Target Audience Research (Customer surveys up to 100 responses)
Competitor Snapshot (Website and social media audit, basic pricing comparison, market gap identification)
Local Market Analysis (Demographic report, basic foot traffic insights)
Customer Persona Development (1-2 detailed buyer personas)
Brand Perception Mini-Survey (Feedback from up to 50 existing customers)
Add-Ons (Optional):
Additional Focus Group (+$1,500)
Expanded Survey (300 responses) (+$1,000)
Foot Traffic Mapping (+$1,200)
Full Package (All Add-Ons) – $15,000
Deliverables:
PDF report (15-20 pages) summarizing key insights and recommendations
Visual charts and graphs illustrating findings
One-hour strategy call to review the report and discuss next steps
Standard Market Research
Best For:
Businesses looking to refine marketing strategies or reposition their brand
Retailers planning physical expansion or targeting new audiences
Timeline: 4-6 Weeks
Goal: Provide deeper insights to refine marketing strategies, enhance customer understanding, and sharpen competitive positioning for mid-sized businesses or expanding retailers.
Package Includes:
Target Audience Research (Customer surveys up to 100 responses)
Competitor Snapshot (Website and social media audit, basic pricing comparison, market gap identification)
Local Market Analysis (Demographic report, basic foot traffic insights)
Customer Persona Development (1-2 detailed buyer personas)
Brand Perception Mini-Survey (Feedback from up to 50 existing customers)
Add-Ons (Optional):
Additional Focus Group (+$1,500)
Expanded Survey (300 responses) (+$1,000)
Advanced Competitor Benchmarking (+$2,500)
Full Package (All Add-Ons) – $15,000
Deliverables:
Comprehensive PDF report (20-30 pages) with data visualization
Competitor benchmarking report
Customer journey map
One-hour strategy call to review findings and recommendations
Have questions, we have answers
Why is market research important for my business?
Market research provides the data you need to make informed decisions, identify opportunities, and understand your audience and competitors. It minimizes risks and ensures your strategies are effective. A fundamental task for you as an entrepreneur is to find market segments with an urgent and important problem that you can solve in a unique and competitive way.
How do I know which market research package is right for me?
The right package depends on where your business currently stands and the level of insight you need.
Essential Insights – Ideal for startups or small businesses needing foundational research.
Growth Insights – Perfect for growing businesses looking to refine strategies and stand out.
Strategic Insights – Best for established businesses aiming to dominate their market with advanced, data-driven strategies.
What makes your market research different from other agencies?
We don’t just focus on the “what”—we dig into the “why.”
Our research combines data analysis with emotional intelligence, uncovering the hidden motivators behind consumer behavior.
This unique blend of psychology, data storytelling, and strategy ensures you get insights that drive real results.
How long does it take to complete the market research process?
Essential Insights: 2-3 weeks
Growth Insights: 4-6 weeks
Strategic Insights: 6-8 weeks (depending on survey distribution and competitor analysis)
We prioritize quality and depth, ensuring each package delivers actionable insights without unnecessary delays.
Will I have ownership of my brand and website assets?
Yes! Once the project is complete, you’ll own all the branding and website assets. You’ll also receive training on managing your website if your package includes it.
Can I customize a package to fit my specific needs?
Absolutely! Our packages provide a framework, but we understand every business is unique. Let us know what you need, and we’ll craft a custom market research solution tailored to your goals.
What industries do you specialize in?
We work across various industries, but we specialize in helping retail owners gain a competitive edge. Our expertise lies in understanding consumer behavior across diverse markets.
Will I get raw data or just a final report?
You’ll receive both. We provide a detailed final report with actionable insights, along with the raw data (when applicable), so you have full transparency and can revisit findings at any time.
How often should I conduct market research?
We recommend a full market research analysis every 12-18 months or whenever you’re planning to launch new products, enter new markets, or adjust your marketing strategies.
Can I see a sample report before committing?
Yes! Contact us, and we’ll send over a sample market research report to give you a sense of the depth and value you’ll receive.
Looking for Something
Tailored Just for You?
Your business is unique, and your package should be too. If our standard combos don’t quite fit, let’s craft a custom solution that aligns perfectly with your goals and vision.
Request a Custom Package